Why a Newspaper?
Good question! As the #1 Wellington design studio, we’re all about thinking differently. And what better way to stand out from the crowded inbox than by skipping it completely, bringing back a tangible experience.
We created a beautifully designed, limited-edition newspaper packed with industry insights, creative trends, and StudioC updates.
It wasn’t just about us. We wanted to give value by helping clients learn something new – from the latest graphic design trends to practical marketing tips. It meant the newspaper wasn’t just novel marketing, it was useful.
Bringing Back the Paperboy
To make this campaign even more fun, Postie Celeste hit the streets of Wellington in full vintage postboy mode – think flat cap, bicycle, and a bag of newspapers in tow. From hand-delivering papers to clients' doorsteps to throwing them onto driveways (with mixed success), the experience was all about creating real connections and unexpected moments of joy.
Of course, we captured every moment – on film, in photos, and in stop-motion animations – so that even those who didn’t receive a copy could experience the buzz. This also had the handy bonus of giving us great content to share on our social channels; a tip you can apply to any real life marketing you do!
A Kinder Surprise in Every Delivery
This year, our guiding theme is the Kinder Surprise effect. That isn’t about always having chocolate on us (unfortunately) but about designing unexpected, delightful moments that make people stop, engage, and remember. The StudioC Newspaper was a perfect example of this in action: a nostalgic, yet fresh, experience that stood out from the usual digital clutter.
Even the act of the newspaper drop was more than a delivery – it was a surprise, a moment of delight, and an invitation to think differently.
Campaign Highlights
🚲 The Newspaper Drop: Vintage bike, brown envelopes, and an old-school delivery experience. It was also a great excuse to dress Celeste up as our paperboy.
📬 Snail Mail, but make it cool: Considering these days the only thing you receive in the poist are bills, it was exciting to be able to bring some fun to the letterbox.
📝 Creative Insights & Tips: We collaborated with some of our clients to give advice and inspiration alongside a mix of industry trends, illustration, our own insights. Useful AND fun.
🎥 Social Media Moments: From behind-the-scenes reels to showcasing our favourite bits, we made sure the fun reached beyond Wellington.
Didn’t Get a Copy? No Worries!
If you missed out on a newspaper, we’ve got you covered. Read the full digital version [link to digital copy] and experience the creativity and tips for yourself.
Thinking Differently Starts Here
Want to this kind of thinking applied your marketing?
It’s what we do best. As one of the leading graphic design companies in Wellington, we specialise in co-design, website design, illustration, and animation to craft truly unique brand experiences. I.e Helpng brands break through the noise and connect in unexpected ways.
📲 Let’s chat about how we can help you think differently! Contact Us
